So, your wardrobe is overflowing with forgotten fashion treasures? Clothes you used to love but no longer wear? Don't relegate them to the depths of your closet – turn them into cash (and make some extra space)!
But where do you start? This guide will equip you with the knowledge and tips to transform your clothing pile into a profitable online venture.
1. Find an online marketplace that suits your stock.
Some platforms are geared to more luxury fashion such as Vestiare Collective, the Real Real and Stock X. Others such as depop are great for vintage finds and indie brands. Local platforms will mean shipping is easier and more accessible. The largest online platforms include eBay and Poshmark. The cheapest will be Facebook Marketplace. Keep in mind different platforms have different features to protect buyers and sellers from bad actors. Generally the lower the commission charged means less protection.
2. Do your research and price accordingly.
Search up the brand and style of the items you are wanting to sell to see how others have priced them. Some platforms may show historical data for sold items and the prices they went for. If an item is in high demand then you can charge more and make a quick sale, if it doesn't go quickly you most likely have priced it too expensive.
3. Take high quality photos and be transparent.
No one likes receiving something that doesn't match a description so be as honest and through as you can to avoid returns and negative reviews.
4. Try not to get attached to your pieces and be willing to discount to get a quick sale.
Sometimes the first offer you get ends up being the best, generally the most interested partied will see your item and immediately want to buy and put an offer in. If you know the item is in high demand then feel free to reject low-ballers. But be prepared to accept that no-one else may want your item, at the end of the day something is only worth what someone else is willing and able to pay.
5. Provide exceptional customer service.
This can look like answering any questions a potential buyer may have, maintaining a friendly and helpful tone in communications and sending items with thank you notes asking for reviews.
6. Utilise hashtags and/or keywords to make your items more findable.
Make sure you use enough keywords that categorise your items so they appear in the correct searches to connect with buyers with purchase intent.
7. Promote on social media.
Instagram, Facebook and Pinterest are the most ideal social platforms to promote fashion items, simply upload screenshots of your items and include links to where someone can purchase them.