Sir the Label

Launched in 2014 by Nikki Campbell and Sophie Coote, SIR. has gained international recognition for its unique take on wardrobe essentials and relaxed silhouettes. Focused on high-quality, ethically sourced fabrics, SIR. offers contemporary pieces that are effortlessly stylish and built to last. The brand's DNA is rooted in captivating visuals and a sense of endless summer, fostering a community of confident and stylish women.